Library · Playbooks · Before You Brief Anyone
Before You Brief
Anyone.
The CI framework every serious business should build first - before the logo brief, the website refresh, or the next piece of brand-facing work.
Before You Brief
Format
Digital PDF playbook
Price
R 1,200
Inside
Six moves, two worked examples, one build-your-own kit.
For founders, management teams and partners who need the brand to feel consistent before anyone starts briefing design, copy or content.
This playbook helps you make the six decisions that turn a scattered set of brand preferences into a usable identity system.
It is designed as a working guide, not a mood board: source, voice, look, architecture, guardrails and proof.
Inside
Colour rules
Warm white, near-black, steel blue, lavender grey and cool grey usage guidance.
Inside
Type system
Guidance on display and utility type families so the brand stays calm and legible.
Inside
Logo and voice
Rules for applying the visual identity and maintaining the editorial tone.
Inside
Partner use
A compact reference for design teams, external partners and collaborators.